The Blutoursystem marketing intelligence tool provides new knowledge for tourism stakeholders and strategic guidance to support tourism destinations. Through smart insights from key tourism dataset it is possible to create more competitive, sustainable and attractive territory improving destination management and destination marketing through efficient policies and governance. According to the UNTWO guidelines, the blutoursystem marketing intelligence implements the understanding of tourism trends and the economic impact of tourism through the:
Collection and analysis of tourism data
Analysis of key European trends and their impact on tourism
Analysis of tourism market segments and products
The solutions are the results of a data-driven model that helps the benchmarking between destinations, regions and states and supply marketing managers and tourism actors insights for the most critical issues in sustainability, accessibility, urban management, innovation, creativity, and technology.
Smart Cross Border Data System Manual - download pdf